Leon is energetic as “Seltix” on YouTube and Twitch. Like many different influencers, he now introduced out his personal product. To stand out from the gang a bit, he got here up with one thing particular: Cornflakes with buying and selling playing cards from different content material creators – however he did not ask permission from considered one of them.
What form of product is that this? As Seltix explains in a video sponsored by e-commerce web site Shopify, he obtained a suggestion to develop a joint product with spice producer mykraut. Initially, an iced tea was mentioned to be below dialogue, however Seltix had reservations.
Several different influencers already had their very own iced tea, he mentioned, and he wished one thing extra particular person. So he lastly determined to launch his personal cornflakes. The “Seltiz” are mentioned to be impressed by the American breakfast cereal Lucky Charms.
In Seltix’s model, the breakfast cereals had been changed with cornflakes, that are mentioned to be harking back to Kellogs’ colourful Froot Loops. The Froot Loops can be an excellent match for the marshmallows from which Lucky Charms get their identify.
Seltix advertises with influencer buying and selling playing cards
How did Seltix promote the product? The self-declared objective of the content material creator just isn’t solely to supply its cornflakes through the Internet, but in addition to put its product in supermarkets similar to Edeka and Rewe. To obtain this, the cereals first must promote – so Seltix got here up with a particular technique.
The design of the Seltiz is in a retro comedian model. Fittingly, there have been additionally purported to be motion figures as collectible inserts in every package deal. These had been in all probability too costly ultimately, so Seltix included buying and selling playing cards as an alternative.
What had been these buying and selling playing cards? The buying and selling playing cards had been meant to signify well-known YouTubers and Twitch streamers, however reinterpreted as superheroes in a traditional comedian e-book look. Included are Seltix himself, Unge, CanBroke, Rewinside and Trymacs.
Seltix defined that he would have preferred to incorporate greats like EliasN97 and MontanaBlack, but it surely was an excessive amount of work to design playing cards for all of them. The two are among the many largest Twitch streamers in Germany.
In trade, Seltix says, the influencers he chosen had been not less than okay with utilizing their names and appears – aside from one. He was unable to succeed in Trymacs, Seltix mentioned. He went on to joke, “If you see this, please do not sue me.”
The technique labored: The Seltiz had been offered out after solely 5 hours.
Fans of Trymacs should have actually spammed the streamer, in order that he revealed a response to the video of Seltix on December 8.
Trymacs in all probability will not turn into a fan
How did Trymacs react? When Trymacs found his buying and selling card, he apparently realized in a flash why his viewers wished a response from him. In truth, the streamer did not appear too thrilled: it was already very troublesome, Trymacs mentioned. Companies would use him time and again for promoting functions with out permission.
Seltix’ request to not sue him then does make Trymacs snicker. He jokes that he might not less than recoup the five hundred,000 € warning from Stefan Raab. But then he provides the all-clear: it is okay for now.
Trymacs provides Seltix credit score for the truth that he clearly has no intention of constructing a revenue together with his product; the YouTuber needs to deliver out the cornflakes at value value, however his associate mykraut is to obtain a share.
But that shouldn’t be a free move for different corporations to make use of him for promoting functions. He has already had many issues on this regard, Trymacs says. Companies have even used unauthorized clips of him to promote a product
What does Trymacs consider the product now? Trymacs introduced that it’s following Seltix’s mission and is curious to see if the YouTuber will truly make it to shops. After all, that is “actually hardcore”.
Trymacs cannot do something with the cornflakes themselves: he does not like Froot Loops in any respect, hates marshmallows and is lactose illiberal as well. Trymacs is unlikely to have Seltiz on his breakfast desk. Nevertheless, he says it is good that he is being despatched a pack as a featured influencer.
Trymacs reveals his Twitch earnings, is dissed by followers – “That’s quite a bit, you get 7 € pocket cash”.